For this project, the main idea was to turn the new AUDI Q2 into an interactive mapping car offering multiple designs and custom possibilities.

The audience that attended the presentation of the car in Madrid could control and refresh the design of the car through multiples choices by using an easy touch-screen device while a camera placed in front of the car was taking and sending the pictures to their Facebook profiles.

AUDI Q2, an Interactive Mapping Car
31 May – 4 June, 2017
Pabellón Italia, Fira Montjuïc. Barcelona

Produced by Eyesberg Studio

Direction
José Vaaliña
Martina Ampuero

Production
Daniel Marzo

CG artists
Madda Sgobi
David Ros
Romà Hereter

Dev Team
Antonio Vera

Tech Team
Christian Marín
Jose Vaaliña

Client
Audi

Agency
Cuick & Well Done Events